The Fettayleh Story
DELIVERING PREMIUM HALAL MEAT PRODUCTS TO AUSTRALIANS FOR OVER 20 YEARS
Fettayleh is a family business that has been providing premium high-quality meats for over 20 years. Operating both in the retail market with one of Australia’s best-known butchers – Fettayleh butchery, and providing the wholesale market as a Halal provider, Fettayleh delivers premium quality and well-priced Halal meat products to the Australian food industry including Coles, airline caterers, restaurant suppliers and premium restaurants.
With their extensive experience and customer knowledge, Fettayleh have created (and continue to create) a versatile range of products that can meet just about any clients meat or meat product requirements.
Fettayleh adhere to the very high standards of meat production expected by the Australia community, Australian Government and by the Halal certification. With the health of their customers in mind they ensure that:
The animals used in their meat production are treated humanely with the respect and care they deserve as warranted by Halal certification.
The ingredients used in their Halal meat production and Halal smallgoods are of the highest quality and meet the strict requirements of Australian Halal certification.
EXPERIENCED HALAL MEAT PROVIDERS
Fettayleh story started in the early 1990’s when Jamal Fettayleh opened a retail butchery store in the heart of Punchbowl which grew to be a household name. The shop, Abu Ahmad Butchery, still operates as a successful business today and is very well known in the local area.
As a family business, Jamal’s son Ahmad joined the Abu Ahmad Butchery as an apprentice butcher in the late 90’s where he developed a passion, understanding and respect for the meat, variety of meat cuts, and the needs and desires of his customers. Ahmad continued to develop and broaden his involvement in the meat production industry by opening a second retail butchery store in Liverpool.
Realising there was a gap in the Halal Wholesale Market, and that Halal suppliers at the time were charging a premium for supplying the same meat, Ahmad had a vision which he quickly turned into a reality. His vision was to become Australia’s best known Halal wholesaler providing genuine Halal products to all Australians by adhering to the strict standards of the toughest Halal certification boards in Australia, without the high prices that used to be associated with Halal meats.
In 2007, Ahmad and Mohamad, with the help of their father, made this dream a reality, when the purchased number 1 Pilcher Street, Strathfield South. Since opening Pilcher Street, the company has continued to grow and build a great team at Fettayleh Wholesale Meat Supplies and Fettayleh.
SERVICING ALL AREAS OF THE AUSTRALIAN FOOD INDUSTRY.
Fettayleh has an extensive Australia-wide customer base servicing the wholesale and retail food suppliers throughout Australia. Its current wholesale production processes and standards of delivery mean they can provide their customers with reliable, on-time deliveries of high quality meat all year round. This service enables Fettayleh customers to better manage their inventory position and product range giving them an advantage of professional and consistent delivery in the Australian marketplace.
Whilst the company is highly focused on the wholesale arm of their business, they have an excellent understanding of what the retail market requires from many years spent in the retail butchery trade. This divergent experience gives Fettayleh the ability to wholly understand the end-to-end requirements of the meat and meat products industry.
MAKING GREAT QUALITY HALAL MEATS AVAILABLE TO ALL AUSTRALIANS
Fettayleh aims to provide exceptionally high quality meat products produced with both the needs and health of our customers and the environment. They aim to make Halal meat a premium standard and choice for all Australians. Fettayleh work closely with their customers to gain a better understanding of their needs in order to ensure the best meat product outcome is delivered. Premium quality products, consistently created and delivered to meet the needs of all Australian meat consumers.